Friday, June 11, 2010

About "Nothing"



Last Wednesday I was in Boston meeting with our colleagues in the Northeast Regional Anti-Hunger Network. CEO of the Rhode Island Foodbank, Andrew Schiff shared with us their new Nothing campaign. This campaign is designed to help everyone understand what it feels like to go hungry. They created empty cans of Nothing that you can buy with other canned foods in the grocery store. These empty cans are more than just a symbol. Purchasing a can of Nothing supports the Rhode Island Foodbank. They also hosted taste tests of Nothing around Rhode Island. This dynamic and thoughtful campaign made a big impact on us all, and I'm so proud of Nothing!

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